“Yellow” with Van Cleef & Arpels (2017)


I see “Refined” as a process of transformation in line with the present. Jewelry is intrinsically linked with females, as evidenced in every jewelry visual - necklaces, bracelets, you name it, all visuals feature female rather than male model. But is there really a gender attached to the love of something? This work features four street cast male models clad in feminine accessories. “Iconoclastic” is my answer to “Refined”. The passage of time heralds a more open-minded society, where gender stereotypes should cease to be. Through this work I want to convey the diversity of beauty.

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